MeTV Fresno was launched in 2011 as the first-ever, retailer-owned and operated TV channel and one of the first California affiliates of the national television network, MeTV Network, based in Chicago, Illinois. Benchmark Design was conracted to develop a Fresno affiliate website that maintained the look and feel of the corporate network website, but present a local feel with local content. We were also contracted to produced a series of television promos featuring well-known local talent to promote the new network and its genres of classic tv programming.