AirCast TV Antennas is a proprietary, in-house brand of Ventura TV Video Appliance Center, Inc.  Sold online and in store, the brand competes directly with brands such as Channel Master, Eagle Aspen, and Winegard.  I was responsible for establishing the brand name and all branding, marketing literature, logo design, packaging design, assembly and installation guide design/copy writing, website design/development, and television commercial production.  AirCast TV Antennas is a registered trademark.